Nobody budgets for duplicate records. They show up anyway: from imports, from integrations, from two reps entering the same lead a week apart. Individually, each one looks trivial. In aggregate, across a few thousand Accounts and Contacts, they quietly cost real money.

The AutoMerge guides used to be a handful of long WordPress pages plus a scattering of blog posts that had quietly become reference material. Finding the right one meant knowing it existed. That is fixed: the documentation is now part of the site proper, split into two guides with real navigation and full-text search.